Starting a Bouncy Castle Business

Don’t be tempted to take short cuts when starting your bouncy castle business! Cheap inflatables might seem tempting, but if you buy cheap, you buy twice. Inspect second-hand products before you buy them, and do some market research to find out which inflatables seem popular at the moment. Disco domes and 12x12 bouncy castles are many business’ bread and butter.

Marketing your business

You should combine both traditional and modern tools when marketing bouncy castle businesses, as this gives you the best return on investment and allows you to study what succeeds and what does not. Printed leaflets, business cards and word-of-mouth can combine with top-end websites high Google rankings, web directories, online advertising campaigns, social media and email to put your business in front of the right customers. You will need to appear professional and reputable both on and offline.

Managing your earnings

Don’t spend all your money at once! After a successful summer weekend, you might be tempted to empty your pockets, but consider insurance, equipment, transportation, advertising, and the fact that winter is a lot less lucrative than the height of July. Spend your money wisely – for instance, a system that allows your customers to book online could recoup the cost of its purchase very quickly, but if it isn’t in demand it might take a long time to recover the cost of a huge and expensive inflatable.

Online booking systems

Why are online booking systems so important? Customers can book online and check availability 24 hours a day, 7 days a week, regardless of whether you’re asleep, driving or spending time with your loved ones, so you can put the work phone down and discard the paper diary. You won’t need to haggle with people any more, and those who do book or enquire with you will have their details kept on file for future marketing. You can expect to see a significant increase in bookings with an online booking system.

Website design

People don’t find out about your products and prices from the Yellow Pages any more – they will expect to see them on your website. A simple home-made website won’t draw in much business or give your customers much faith in your brand, and will likely never appear in a good position in search engines such as Google. A properly-designed website will give potential customers a positive impression of your business and will be far better-placed to get the traffic you would like.

Sign up to Bouncy Castle Network

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